What are the benefits of Scent Marketing?

Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company's brand identity, marketing messages, target audience and creating a scent that amplifies these values.

Smell requires about five million olfactory cells, which transmit information to the brain area responsible for emotions and memory.

Humans can retain up to:

The best way to demonstrate the power of smell is to compare the smell with other senses. Humans can remember:

•	35% of what we smell;
•	5% of what we see;
•	2% of what we hear; and
•	1% of what we touch.

How Kaelis can Add Value to you:

Kaelis will design the appropriate scent for your Airline, harmonising the right ingredients that can be associated to country and your corporate values. The scent will be for multi-use - matching its cabin interiors, business lounges and sales offices.

By implementing an exclusive & appropriate scent, your Airline will create a new customer communications channel - more powerful than the sight and hearing – creating new emotions and feelings. This will lead to a significant improvement on its customers’ perception and the value of its products & services.

Kaelis will propose scents that are extremely high quality and in accordance with the IFRA and local regulations. Besides, it will also be hypoallergenic, 10-hour firmness and 5-year aroma shelf life.

Kaelis brings your Airline’s tradition to the cabins, by partnering with luxury brands for the scent creation. The selection of an exclusive scent in line with Your Airline values and origin will improve its corporate brand and identity.

You will be certain to work with a team of committed professionals that perfectly understands your needs and are able to provide the best OBS solutions and ultimately improve your airline’s travel experience.

For any questions, please contact your Account Manager or click here.