Unveiling Iberia's Sustainable Amenity Kits and its Full Circular Model

Featuring vegan and natural Cosmetic products, sourced and produced in Spain by Uvas Frescas using wine waste, provided by the Spanish Wine Group ARAEX, from the same wine served aboard Iberia’s flights. The products also boast packaging made from sugarcane with I’m Green™ certification.

The packing of the Cosmetics into the pouch is entrusted to Envera, an Association of Iberia employees who are parents of individuals with disabilities. This initiative employs over 400 individuals with diverse functional abilities.

Iberia plans to offer the full kit or individual elements, so passengers only take what they need, reducing the waste left onboard. Although, anything left behind will be recycled if it is used.

Both kits include compression socks, an eye mask, a toothbrush, toothpaste and earplugs. The Business Class amenity kit also includes Uvas Frescas’ cosmetics, a lip balm and a hand cream..

Overall, this collaborative effort showcases an approach to business practices combining full circularity, environmental consciousness, sustainable sourcing and social responsibility.

It is definitely a model that aligns well with the growing awareness and demand for sustainable products and it is the first of its kind to offer this.