Jun 17th, 2024

Kaelis and Buzz Win Travel Plus Award for their Collaboration on Etihad’s 20th Anniversary Special Edition Kit

In celebration of its 20th anniversary, Etihad Airways introduced a series of enhancements to its guest experience in November 2023. A standout feature of this celebration was the introduction of a practical and sustainable gift: limited edition tote bags, created in collaboration with Kaelis. These bags not only serve as a useful travel accessory but also carry a rich narrative of the airline’s history, symbolising Etihad’s journey over the past two decades.

Economy passengers on medium and long-haul flights were the lucky recipients of these exclusive tote bags. Designed to be foldable and easy to carry, the bags are perfect for shopping and everyday use. Each tote bag comes with a set of in-flight essentials, including blankets, Beekman hand cream, themed eye shades, earplugs and toothbrush kits, ensuring passengers travel in comfort and style.

In First and Business class, passengers were treated to retro-themed amenity kits, designed by Buzz, which draw inspiration from the distinctive 2003 aircraft livery. These kits include a selection of travel-sized beauty products from the prestigious skincare brand ESPA.

This recognition of Kaelis and Buzz mutual efforts underscores the commitment to innovation and creativity demonstrated by both companies. Kaelis is proud of this fruitful partnership, which has led to the creation of a distinctive and memorable product for Etihad's significant anniversary.

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